How to Build a Funnel

For anyone ready to build a custom conversion funnel.

Steps

1. Open the Conversion Funnels Dashboard and select Build Funnel.
2. Add your steps in order, for example Visit → Registration → Deposit → Bet.
3. Save the funnel.
4. Set it as your Primary Funnel if it should feed sitewide KPIs.

Related — Full guide: Conversion Funnels. Also see: How to Set Up Tracking.