Conversion Funnels

What This Guide Does — A Build Your First Funnel walkthrough covering the Conversion Funnels Dashboard and how to create and compare funnels.

Why It Is Useful — Conversion Funnels turn your raw tracked events into a clear view of where users complete, or abandon, a specific path — like signing up and placing a first bet.

Before You Start — Visitor Tracking should already be recording events, since Conversion Funnels reads its steps from that same event data.

How to Use It

1

Open Funnels

Under Analytics Agents, click Funnels.

2

Create a New Funnel

Click + Create Funnel on the Funnels Dashboard.

3

Name the Funnel and Add Events

Enter a name, optionally set it as Primary Funnel, then select events from Available Events.

4

Arrange, Classify, and Save

Order the events, assign stages and conversions, then click Save Changes.

Annotated walkthrough of creating a funnel, naming it, adding events, and arranging and saving the funnel

What You Should See — A new funnel listed on the Funnels Dashboard, showing a conversion percentage at each of its steps.

Tips

  • Recommended order: Visit → Registration → Deposit → Bet → Withdrawal.
  • Use the Primary Funnel option for the journey that should drive platform KPI calculations.

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