Troubleshooting

Common issues surfaced by AI Insights on the Overview Dashboard, and how to resolve them.

Critical Delivery Issue — 0% Open Rate Across All Channels

Possible Cause — No messages have been opened in the last 30 days, or the delivery channel isn't configured correctly.

What to Do

1. Check your SMTP or SMS channel setup for errors.
2. Confirm your sender identity is verified.
3. Review recent One-Time Messages for their delivery status.

Widespread Contact Inactivity Detected

Possible Cause — A large share of your contacts show low engagement over the last 30 days.

What to Do

1. Use the suggested Reactivation Campaign if one is offered.
2. Or build a Segment targeting inactive contacts.
3. Send that segment a Broadcast using a re-engagement Template.

Low Average Value Score Across Customer Base

Possible Cause — Most contacts haven't converted, or show low predicted value.

What to Do

1. Open the Customer Value model in Smart Insights and review its Top Drivers.
2. Identify what's suppressing scores across your contact base.
3. Target a campaign toward your highest-scoring segment first.

Related — FAQ