Ad Campaigns

What This Guide Does — Walks you through Ad Campaigns: connecting ad accounts, monitoring campaign performance, and launching your first campaign.

Why It Is Useful — Ad Campaigns helps you run and monitor paid ad campaigns across platforms from inside NOMMOS, with AI recommendations to help you spend more effectively.

Before You Start — Have an ad account (Meta, Google Ads, TikTok, X, LinkedIn, or ChatGPT Ads) ready to connect, along with a rough budget in mind.

flowchart LR
    A["Open Ad Campaigns"] --> B["Monitor performance,
campaigns & trends"]
    B --> C["Connect or manage
an ads account"]
    C --> D["Create campaign &
choose platform"]
    D --> E["Complete campaign
details"]
    E --> F["Review and launch"]
          

How to Use It

What You Should See — Your new campaign appears in the campaign list with a Status of Active once launched, and its spend and results begin populating as it runs.

Tips

• Review account, objective, budget, dates, and tracking before launching.
• Start new campaigns as Paused when you want a final check before ads begin delivering.

Ads That Open a WhatsApp or Messenger Chat

A Meta ad normally sends people to a web page. It can instead open a chat, so a tap becomes a conversation you answer in the Inbox rather than a visit you hope converts. You choose this on the ad set, inside a Meta campaign, and the option appears only for the campaign objectives Meta allows it on.

Before You Start — Have the Facebook Page people will be messaging. For WhatsApp, that Page also needs a WhatsApp number linked to it in Meta Business Suite; NOMMOS checks the Page as you pick it and tells you when the number is missing.

The Welcome Message

The welcome message is the first thing someone sees after tapping your ad, and it is written on the ad rather than in Messenger or WhatsApp. It has two parts:

• Greeting — the opening line. Use {{user_first_name}} to greet each person by name.
• How the conversation starts — either Tappable questions, up to three question-and-answer pairs where one tap sends the question and your answer comes back instantly, or a Pre-written message already typed for the person, who only has to press send. Leave the pre-written message blank to use Meta's default.

Ask for a name or a phone number in one of the tappable questions and the reply already tells you who the person is, which is what turns the conversation into a usable lead. Questions are limited to 80 characters and answers to 300.

The WhatsApp Status Placement

WhatsApp Status is the Updates tab in WhatsApp. It is a placement on a WhatsApp ad set, not a separate destination, so you reach it by selecting WhatsApp on step 2 and then ticking WhatsApp Status under the WhatsApp placement group.

• It always runs with Instagram Stories. Meta does not allow Status on its own, so NOMMOS selects Instagram Stories alongside it automatically.
• It is full screen and vertical. Use a 9:16 image or video — 1080 × 1920 is the safe size. Anything else still publishes, but NOMMOS warns you that Meta may crop or letterbox it.
• Video comes from the Media Library. Pick a video the way you pick an image; NOMMOS uploads it to Meta once and reuses it afterwards. You can set your own thumbnail or let Meta generate one.
• The preview matches the placement. The ad preview gains a WhatsApp Status frame that plays the video as people will see it.

What You Should See — The ad set shows its destination on the Ad Sets tab, the ad shows the Send WhatsApp Message or Send Message button in every preview, and replies from people who tapped the ad arrive in the Inbox.

Tips

• Decide the destination before creating the ad set. Changing your mind later means a new ad set.
• Messenger is not available under the Leads objective — Meta only allows that pairing through its own lead forms. Use WhatsApp for a Leads campaign that opens a chat.
• Write the greeting and the questions before checking the preview; both update as you type.

ChatGPT Ads

ChatGPT Ads places a sponsored card below a ChatGPT answer, matched to what the person is asking. It works like the other advertising platforms in NOMMOS — you connect an ad account, build a campaign, and read its results on the same screens — with three differences worth knowing before you start: you connect it with a key rather than a login, the middle level is called an ad group, and the creative is a chat card rather than a feed post.

Before You Start — Have an OpenAI Ads Manager account whose brand review is approved, and permission to create an API key on it.

Connecting an Account

ChatGPT Ads is connected with a key instead of a login window, so there is nothing to authorize and nothing to reconnect when a session expires. A few consequences:

• One key, one ad account. To manage a second ad account, select Add another ad account and paste that account's key.
• The key is stored encrypted and never shown again. To rotate it, paste a new key for the same account.
• A rejected key is flagged. If OpenAI stops accepting a key, the account is marked so on the Configuration page and you paste a new one.
• Brand review is OpenAI's, not ours. An account only serves ads once OpenAI has approved its name and logo. The account row shows that status; complete the review in Ads Manager and use the refresh icon to check again.

What Is Set Where

ChatGPT campaigns hold their targeting and their budget at the top, which is the opposite of Meta. It is worth knowing before you look for a setting on the wrong screen.

Objectives — Awareness pays for impressions, Traffic pays for clicks, and Conversions optimises toward one conversion event you choose when the campaign is created. A Conversions campaign needs that event to exist first, so set up conversion tracking before building one.

Context hints describe when your ads are useful — "people comparing family cars under thirty thousand", not a keyword list. They guide when the card appears; they are not targeting, and locations and surfaces still decide who is eligible to see it.

Bidding follows the objective: a fixed bid where you set the amount and adjust it yourself, or Maximize Clicks and Maximize Conversions, where OpenAI adjusts the bid for you. The two maximize strategies need a daily campaign budget, so a campaign with a lifetime budget offers only a fixed bid.

The Chat Card

A chat card is a title, a short text, one image and a link, shown below a ChatGPT answer. The limits are OpenAI's and the form enforces them as you type:

• Title — 3 to 50 characters.
• Text — up to 100 characters.
• Price — optional, shown on the card.
• Image — JPEG, PNG or WebP, at least 640 × 640 pixels, picked from the Media Library. It is uploaded to OpenAI once per ad account and reused.
• Destination — the page the card opens. Leave Use a NOMMOS tracked short link on so visits attribute back to this campaign, or turn it off to send your URL exactly as typed.

Every new or edited card goes to OpenAI for review, so the ad shows In review before it shows Approved. A rejection gives a reason, and where OpenAI visited your landing page you can see what its crawler saw. Use Check with OpenAI on the ad row for the current verdict and any serving issue — a suspended account, an exhausted budget, a landing page that could not be read, a missing payment method.

Conversion Tracking

OpenAI can only optimise for what it can see, so conversions recorded on your own site have to be sent back to it. Set this up per ad account from the Configuration page, on the conversion icon beside the account.

Once events are flowing, Recent events shows roughly the last fifteen minutes of what OpenAI received, from the browser and from our servers, which is the quickest way to confirm a new setup is live. Conversion reporting starts when a setting is attached to a campaign and is never backdated.

What You Should See — The ChatGPT Ads card on the Configuration page lists the connected ad account with an approved brand review, the campaign appears in the campaign list with ChatGPT Ads as its platform, and its cards move from In review to Approved before spend and results begin.

Tips

• Choose the objective carefully — it is the one setting a ChatGPT campaign will never let you change.
• Set up conversion tracking before building a Conversions campaign; it needs an event that already exists.
• Write context hints as sentences about the need your product meets, not as keywords.

Related Guides

• Social Media Manager
• How to Connect a Meta, X, LinkedIn, or ChatGPT Ads Account
• Inbox
• Enabling Your First Agent