Customers & Audience
How Messaging Works Together
NOMMOS connects customer data, audience groups, reusable message templates, and delivery tools into one coordinated messaging workflow.
Start with the people you want to reach, define the right audience, choose a message, then decide how that message should be sent: once, automatically, or as part of a longer journey.
flowchart LR
A["Customers
profiles, activity, and AI scores"] --> B["Audience Groups
dynamic rules or fixed lists"]
B --> C["Message Templates
approved reusable content"]
C --> D["One-Time Messages
send one campaign"]
C --> E["Automatic Messages
send when a trigger happens"]
C --> F["Customer Journeys
guide a multi-step flow"]
D --> G["Results
delivery and conversation activity"]
E --> G
F --> G
1. Choose the Customer Base
Customers stores profiles, activity, health, and AI scores so you can understand who needs attention.
2. Define the Audience
Audience Groups narrow your customer base using dynamic rules or fixed lists.
3. Prepare the Message
Message Templates hold reusable content, so every send starts from approved, on-brand messaging.
4. Pick the Delivery Method
Send a One-Time Message, create an Automatic Message, or build a Customer Journey.
Use this page as the mental model for the messaging area: audience first, message second, delivery method third, results last.