Most stores can see what sold. Fewer can see who nearly bought, what they looked at first, and which of them is quietly about to stop shopping with you.
Entry on the started-checkout event with no purchase. Wait four hours. Branch on channel preference — WhatsApp if they are opted in, otherwise email. Set the goal to purchase, so anyone who buys exits immediately and stops receiving the sequence.
Build a segment of high conversion probability with no discount in the last 60 days, and use it as an exclusion on the promotion. The offer goes to the people who need it.
Churn risk is high, previously high customer value, opted in to email. Not “everyone quiet for 30 days” — a model output with visible drivers, and a segment that keeps itself current.
Visitor, first purchase, repeat, at risk, lapsed. Define the stages you actually use, then let rules move people automatically — and dry-run any rule before it touches anyone.
Then we'll test it on a real contact so you can see the branch it takes — without anything being sent.
