Drill-down on any KPI
By channel, campaign, content, source or stage, depending on the metric. Where several currencies are involved the metric splits by platform rather than silently adding them up.
Marketing analytics & tracking Click any number and it tells you
Click any number and it tells you
where it came from.
“Conversion is 2%” is not an answer. This is: the funnel names the step losing people, the heatmap shows that page, and the recordings show individual people getting stuck.
Show the working
One definition per metric, and a breakdown behind it
Answering “how are we doing?” normally takes five to seven tools and produces numbers that disagree. This screen holds one version, and will show its components.
Named metrics, not jargon
Each carries a line saying where it came from — “Ad accounts + social accounts”, “CRM contacts”, “Tracking pixel — conversion events”.
Custom KPIs
Build the metric your business actually runs on from a formula of metrics and constants, with a running value shown as you build, rendered as a card, line, bar or doughnut.
A layout you rearrange
Move blocks, hide the ones that don't apply, set full or half width, restore the default. A brand with no paid spend stops seeing empty ad charts.
The diagnostic sequence
From a number to a reason to a fix
- KPISomething moved
- FunnelWhich step loses people
- HeatmapWhat happens on that page
- Session replayWatch someone get stuck
- SegmentBuild the affected audience
- ActionMessage them, or fix the page
Each step links to the next inside the product. The heatmap links to the matching recordings; the segment you build from what you learn is usable immediately by a journey or an ad audience.
See the evidence
Follow every number back to what happened
Move from a headline metric to its channel and campaign contribution, then investigate the customer behaviour behind a drop-off.
Explain the KPI
Open revenue, spend, conversions or ROAS and see the contribution from each connected channel and campaign.
Find where customers leave
Follow the conversion funnel to the exact page or journey stage where engagement falls.
Inspect the behaviour behind it
Use heatmaps and session recordings to understand what visitors clicked, how far they scrolled and where they became stuck.
What it captures
Structured events, not just page views
- Around 40 meaningful action types Grouped into account activity, navigation, engagement, forms and leads, transactions, promotions, content, communication and system events — each with a state such as selected, submitted, succeeded or failed.
- Attribution that survives the click Where the visitor came from, including affiliate and referral parameters, across Facebook, Instagram, X, Telegram, Google, TikTok, YouTube, email, WhatsApp, direct and affiliate.
- Anonymous identity, linked later A visitor identity that persists and attaches to a real contact once they sign in — which is how an anonymous browsing session becomes part of someone's history.
- Heatmaps and session replay Clicks, mouse movement and scroll depth; recordings with input masking, offline buffering and compression.
What you install
A tracking library for the web, with dedicated packages for Angular and React and a native library for Android. Set-up is a token and a few lines of configuration — and the library then loads its settings from Nommos, so features can be switched on and off later without touching your site again.
That last point is the difference between needing a developer every time and needing one once.
It warns you when the data is too thin A heatmap built from eleven sessions looks exactly like one built from eleven thousand, and teams routinely make decisions on the former. Nommos shows a low-sample-size warning rather than letting the picture speak with false confidence.
Privacy
Consent management, included
Most teams buy this separately. It is built into the tracking library and matches your brand.
- Categories for necessary, analytics, session recording and heatmaps, and marketing
- Configurable defaults, enforcement mode and consent expiry
- Support for the browser's Global Privacy Control signal
- Versioning with the ability to require visitors to re-consent when the policy changes
- Brand-matched theming with a live preview and a floating privacy control
Bring a number you don't trust
We'll click it and show you the components. That is usually the fastest way to judge whether a consolidated dashboard is real.