Click maps
Where people actually press, including the things that are not links. A cluster on a non-interactive element is the cheapest usability finding there is.
Heatmaps The page looks fine.
The page looks fine.
The heatmap disagrees.
Clicks, mouse movement and scroll depth on your own pages, captured by the same library that feeds the funnels and the customer record.
Three views of one page
Click, movement and scroll
Each answers a different question, and the useful ones are usually the disagreements between them.
Movement maps
Where attention goes before the click. Useful for spotting the element everyone hovers over and nobody presses.
Scroll depth
How far down the page people get, and therefore how much of what you wrote was ever seen.
It tells you when there is not enough data. A heatmap built from eleven sessions looks exactly like one built from eleven thousand, and teams routinely redesign pages on the strength of a dozen visits. Nommos labels a thin sample instead of rendering it as though it were solid.
Connected, not standalone
A hotspot is one click from the people behind it
A standalone heatmap tool ends at the picture. This one is a step in a sequence.
- From funnel to page The funnel names the step losing people; the heatmap for that page opens from it.
- From heatmap to recordings Any region links to the session replays that produced it, so you can watch what the picture only implies.
- From page to audience The people who got stuck can become a segment, and the segment can be messaged.
Privacy
Behind consent, by category
Heatmaps are their own consent category in the bundled consent manager, separate from analytics and marketing.
- Visitors can accept analytics and decline heatmaps and recording
- Enforcement mode, defaults and consent expiry are configurable per brand
- The browser’s Global Privacy Control signal is respected
- Consent is versioned, so a policy change can require re-consent
Bring the page you are about to redesign
We will show you its heatmap and the recordings underneath it before anyone writes a ticket.